Author: admin

Until now I’d only heard about specialist firms that offered car maker PR departments a way in to the social media scene by ‘reaching out’ to bloggers. One such PR person told me that whenever they’d tried using such agencies, …

New media or knew media Read More »

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The next time a car maker goes on about safety in a press conference launching a new car, I will not be taking it for granted. The reason I won’t be so casual anymore is this little You Tube clip. …

Crumple zones Read More »

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So much for this being a monthly roundup of my work as a freelance. But the positive spin is that I’ve been so busy it’s been two months since my last roundup. As I’ve already reported, April saw the launch …

April-May Roundup Read More »

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