Data protection gone mad
Picking the correct driving partner on a car launch is one of the essential skills you pick-up as a motoring journalist. It’s about trust. Mainly because you have to trust the person in control to know what to do if …
Author: admin
F1 race-day Google calendar
After much searching I’ve not been able to find a Google calendar for just the race days and times of the 2010 Formula 1 season. So, first thing this morning I created this. It’s a public calendar, so feel free …
Age-old PR conundrum
So, you’re the PR for a car maker that’s launching a new engine called Multiair, what gimmick do you use to get the message of turbos across to a bunch of motoring journos who’ve seen it all before? Well, I …