Every week I put together a ‘road test round-up’ for Auto Retail Agenda. RTR is a potted summary of how the latest new car has been received by the main mags. After two years doing this I’ve noticed that almost…
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Electric vehicle statistics mess
I try not to get involved in arguments about electric vehicles, mainly because I’m open-minded on the subject but also because there’s also plenty written for and against EVs elsewhere. However, I do want to get into the discussion about…
Combining car launches and social media
Last week I attended the second social media forum for PR professionals and journalists run by MIPAA – the Motor Industry Public Affairs Association – which was (as with the first) a very useful and interesting event. Talk included social…
