Every week I put together a ‘road test round-up’ for Auto Retail Agenda. RTR is a potted summary of how the latest new car has been received by the main mags. After two years doing this I’ve noticed that almost every car on sale today is either a three or four out of five or [...]
I try not to get involved in arguments about electric vehicles, mainly because I’m open-minded on the subject but also because there’s also plenty written for and against EVs elsewhere. However, I do want to get into the discussion about one particular measurement that keeps being trotted out to validate the future of electric cars. [...]
Last week I attended the second social media forum for PR professionals and journalists run by MIPAA – the Motor Industry Public Affairs Association – which was (as with the first) a very useful and interesting event. Talk included social media etiquette between journalists and PR people surrounding launches, such as ‘would tweeting information from [...]
