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	<title>Wheel Ideas</title>
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	<description>Tristan Young, motoring journalist</description>
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		<title>Is there a better way of scoring cars?</title>
		<link>http://www.wheelideas.com:/home/2012/is-there-a-better-way-of-scoring-cars/</link>
		<comments>http://www.wheelideas.com:/home/2012/is-there-a-better-way-of-scoring-cars/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 17:56:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[car reviews]]></category>
		<category><![CDATA[publishing]]></category>
		<category><![CDATA[road tests]]></category>
		<category><![CDATA[scoring]]></category>

		<guid isPermaLink="false">http://www.wheelideas.com:/home/?p=189</guid>
		<description><![CDATA[Every week I put together a ‘road test round-up’ for Auto Retail Agenda. RTR is a potted summary of how the latest new car has been received by the main mags. After two years doing this I’ve noticed that almost every car on sale today is either a three or four out of five or [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>Electric vehicle statistics mess</title>
		<link>http://www.wheelideas.com:/home/2011/electric-vehicle-statistics-mess/</link>
		<comments>http://www.wheelideas.com:/home/2011/electric-vehicle-statistics-mess/#comments</comments>
		<pubDate>Thu, 04 Aug 2011 09:53:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[electric cars]]></category>
		<category><![CDATA[grumble]]></category>
		<category><![CDATA[statistics]]></category>

		<guid isPermaLink="false">http://www.wheelideas.com:/home/?p=182</guid>
		<description><![CDATA[I try not to get involved in arguments about electric vehicles, mainly because I’m open-minded on the subject but also because there’s also plenty written for and against EVs elsewhere. However, I do want to get into the discussion about one particular measurement that keeps being trotted out to validate the future of electric cars. [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Combining car launches and social media</title>
		<link>http://www.wheelideas.com:/home/2011/combining-car-launches-and-social-media/</link>
		<comments>http://www.wheelideas.com:/home/2011/combining-car-launches-and-social-media/#comments</comments>
		<pubDate>Sun, 19 Jun 2011 20:18:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.wheelideas.com:/home/?p=178</guid>
		<description><![CDATA[Last week I attended the second social media forum for PR professionals and journalists run by MIPAA – the Motor Industry Public Affairs Association &#8211; which was (as with the first) a very useful and interesting event. Talk included social media etiquette between journalists and PR people surrounding launches, such as ‘would tweeting information from [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>44th and proud</title>
		<link>http://www.wheelideas.com:/home/2011/44th-and-proud/</link>
		<comments>http://www.wheelideas.com:/home/2011/44th-and-proud/#comments</comments>
		<pubDate>Thu, 10 Feb 2011 20:34:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.wheelideas.com:/home/?p=173</guid>
		<description><![CDATA[There are all sorts of ways of measuring the usefulness of taking part in Twitter. For me, as a home worker, it provides one of the few things I miss about working in a large office – the banter. But better than that, it’s banter I can turn off to concentrate on tasks that will [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How to commission a freelance journalist</title>
		<link>http://www.wheelideas.com:/home/2010/how-to-commission-a-freelance-journalist/</link>
		<comments>http://www.wheelideas.com:/home/2010/how-to-commission-a-freelance-journalist/#comments</comments>
		<pubDate>Fri, 05 Nov 2010 14:09:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[commission]]></category>
		<category><![CDATA[commissioning]]></category>
		<category><![CDATA[freelance]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[journalist]]></category>
		<category><![CDATA[writer]]></category>

		<guid isPermaLink="false">http://www.wheelideas.com:/home/?p=167</guid>
		<description><![CDATA[Having been on both sides of the fence as both an editor and now as a freelance journalist, I thought I’d put together a short guide on how to commission a journalist or writer. First off, there are some essential elements to the commission document – and you should put it on a document, not [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Car manufacturer warranties</title>
		<link>http://www.wheelideas.com:/home/2010/car-manufacturer-warranties/</link>
		<comments>http://www.wheelideas.com:/home/2010/car-manufacturer-warranties/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 15:32:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[car manufacturer]]></category>
		<category><![CDATA[warranty]]></category>

		<guid isPermaLink="false">http://www.wheelideas.com:/home/?p=158</guid>
		<description><![CDATA[After today&#8217;s announcement that Vauxhall was moving to a &#8216;lifetime&#8217; warranty I thought I&#8217;d spend five minutes compiling a chart of who offers what in the way of warranties. Add a comment if you think they&#8217;re wrong or go out of date.]]></description>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Guerrilla marketing on Google Maps</title>
		<link>http://www.wheelideas.com:/home/2010/guerrilla-marketing-on-google-maps/</link>
		<comments>http://www.wheelideas.com:/home/2010/guerrilla-marketing-on-google-maps/#comments</comments>
		<pubDate>Mon, 02 Aug 2010 15:19:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[guerrilla marketing]]></category>
		<category><![CDATA[Volvo]]></category>
		<category><![CDATA[XC60]]></category>

		<guid isPermaLink="false">http://www.wheelideas.com:/home/?p=153</guid>
		<description><![CDATA[I tried this idea some time ago, but because of the speed with which pictures take to be approved for use on Google Maps (very slowly) I forgot about it, until now. About a year ago I was running a long term test of a Volvo XC60 for BusinessCar magazine. Given that I seemed to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Alastair Campbell’s Top Gear secret</title>
		<link>http://www.wheelideas.com:/home/2010/alastair-campbell%e2%80%99s-top-gear-secret/</link>
		<comments>http://www.wheelideas.com:/home/2010/alastair-campbell%e2%80%99s-top-gear-secret/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 19:34:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Alastair Campbell]]></category>
		<category><![CDATA[Clarkson]]></category>
		<category><![CDATA[Star in a Reasonably Priced Car]]></category>
		<category><![CDATA[Top Gear]]></category>

		<guid isPermaLink="false">http://www.wheelideas.com:/home/?p=142</guid>
		<description><![CDATA[I&#8217;m just back from a day’s reporting on a fleet conference and have come back with a story that’s a bit different from the normal fleet lines. Guest speaker was Alastair Campbell, former PM spin doctor extraordinaire, who went down a storm with the assembled fleet managers. Before he explained his philosophy for succeeding in [...]]]></description>
		<wfw:commentRss>http://www.wheelideas.com:/home/2010/alastair-campbell%e2%80%99s-top-gear-secret/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>New media or knew media</title>
		<link>http://www.wheelideas.com:/home/2010/new-media-or-knew-media/</link>
		<comments>http://www.wheelideas.com:/home/2010/new-media-or-knew-media/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 17:54:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Honda]]></category>
		<category><![CDATA[Juke]]></category>
		<category><![CDATA[Nissan]]></category>
		<category><![CDATA[Nissan Juke]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.wheelideas.com:/home/?p=137</guid>
		<description><![CDATA[Until now I’d only heard about specialist firms that offered car maker PR departments a way in to the social media scene by ‘reaching out’ to bloggers. One such PR person told me that whenever they’d tried using such agencies, these new influencers always turned out to be writers already known to the car maker [...]]]></description>
		<wfw:commentRss>http://www.wheelideas.com:/home/2010/new-media-or-knew-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Crumple zones</title>
		<link>http://www.wheelideas.com:/home/2010/crumple-zones/</link>
		<comments>http://www.wheelideas.com:/home/2010/crumple-zones/#comments</comments>
		<pubDate>Tue, 22 Jun 2010 08:11:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Crumple zones]]></category>
		<category><![CDATA[Cycling]]></category>
		<category><![CDATA[NCAP]]></category>
		<category><![CDATA[Safety]]></category>

		<guid isPermaLink="false">http://www.wheelideas.com:/home/?p=128</guid>
		<description><![CDATA[The next time a car maker goes on about safety in a press conference launching a new car, I will not be taking it for granted. The reason I won&#8217;t be so casual anymore is this little You Tube clip. While the cyclist is incredibly lucky, the more frightening thing is the way the car [...]]]></description>
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		<slash:comments>0</slash:comments>
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