Wheel Ideas

Wheel Ideas Welcome to Wheel Ideas, the website and blog of automotive journalist Tristan Young. Feel free to have a look around, read the blog or recent articles. If you have any questions just get in touch through the Contact Me page above.

02 August 2010 ~ 0 Comments

Guerrilla marketing on Google Maps

I tried this idea some time ago, but because of the speed with which pictures take to be approved for use on Google Maps (very slowly) I forgot about it, until now. About a year ago I was running a long term test of a Volvo XC60 for BusinessCar magazine. Given that I seemed to [...]

29 June 2010 ~ 1 Comment

Alastair Campbell’s Top Gear secret

I’m just back from a day’s reporting on a fleet conference and have come back with a story that’s a bit different from the normal fleet lines. Guest speaker was Alastair Campbell, former PM spin doctor extraordinaire, who went down a storm with the assembled fleet managers. Before he explained his philosophy for succeeding in [...]

25 June 2010 ~ 0 Comments

New media or knew media

Until now I’d only heard about specialist firms that offered car maker PR departments a way in to the social media scene by ‘reaching out’ to bloggers. One such PR person told me that whenever they’d tried using such agencies, these new influencers always turned out to be writers already known to the car maker [...]