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March 2010 roundup

March kicked-off with coverage of the Geneva motor show for BusinessCar. Nothing unusual there, but this was back-at-base coverage doing the fast-turn on news putting the latest unveils online from my office back in Surrey. It was the first time

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Age-old PR conundrum

So, you’re the PR for a car maker that’s launching a new engine called Multiair, what gimmick do you use to get the message of turbos across to a bunch of motoring journos who’ve seen it all before? Well, I

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