Age-old PR conundrum
So, you’re the PR for a car maker that’s launching a new engine called Multiair, what gimmick do you use to get the message of turbos across to a bunch of motoring journos who’ve seen it all before? Well, I …
So, you’re the PR for a car maker that’s launching a new engine called Multiair, what gimmick do you use to get the message of turbos across to a bunch of motoring journos who’ve seen it all before? Well, I …