Until now I’d only heard about specialist firms that offered car maker PR departments a way in to the social media scene by ‘reaching out’ to bloggers. One such PR person told me that whenever they’d tried using such agencies,…
Until now I’d only heard about specialist firms that offered car maker PR departments a way in to the social media scene by ‘reaching out’ to bloggers. One such PR person told me that whenever they’d tried using such agencies,…
March kicked-off with coverage of the Geneva motor show for BusinessCar. Nothing unusual there, but this was back-at-base coverage doing the fast-turn on news putting the latest unveils online from my office back in Surrey. It was the first time…