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New media or knew media

Until now I’d only heard about specialist firms that offered car maker PR departments a way in to the social media scene by ‘reaching out’ to bloggers. One such PR person told me that whenever they’d tried using such agencies,

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March 2010 roundup

March kicked-off with coverage of the Geneva motor show for BusinessCar. Nothing unusual there, but this was back-at-base coverage doing the fast-turn on news putting the latest unveils online from my office back in Surrey. It was the first time

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