Last week I attended the second social media forum for PR professionals and journalists run by MIPAA – the Motor Industry Public Affairs Association – which was (as with the first) a very useful and interesting event. Talk included social media etiquette between journalists and PR people surrounding launches, such as ‘would tweeting information from [...]
If you’re a sales manager that’s been given the task of sending a press release out about your company here’s a bit of free and quick advice on how NOT to do it based on a bad example I’ve just received. 1) Don’t have a dull subject line, journalists are short on time so you [...]
Picking the correct driving partner on a car launch is one of the essential skills you pick-up as a motoring journalist. It’s about trust. Mainly because you have to trust the person in control to know what to do if it goes a bit wrong. In fact, on the Kia Venga launch it was my [...]
