Blog Archives

Combining car launches and social media

Last week I attended the second social media forum for PR professionals and journalists run by MIPAA – the Motor Industry Public Affairs Association – which was (as with the first) a very useful and interesting event. Talk included social

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How not to email a press release

If you’re a sales manager that’s been given the task of sending a press release out about your company here’s a bit of free and quick advice on how NOT to do it based on a bad example I’ve just

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Data protection gone mad

Picking the correct driving partner on a car launch is one of the essential skills you pick-up as a motoring journalist. It’s about trust. Mainly because you have to trust the person in control to know what to do if

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