Blog Archives

Combining car launches and social media

Last week I attended the second social media forum for PR professionals and journalists run by MIPAA – the Motor Industry Public Affairs Association – which was (as with the first) a very useful and interesting event. Talk included social

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New media or knew media

Until now I’d only heard about specialist firms that offered car maker PR departments a way in to the social media scene by ‘reaching out’ to bloggers. One such PR person told me that whenever they’d tried using such agencies,

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When automated tweets don’t work

There are all sorts of services that will automate your Twitter activity, but you need to show a bit of intelligence when you set them up otherwise you could end up sending pointless tweets that do your brand harm, not

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