Last week I attended the second social media forum for PR professionals and journalists run by MIPAA – the Motor Industry Public Affairs Association – which was (as with the first) a very useful and interesting event. Talk included social media etiquette between journalists and PR people surrounding launches, such as ‘would tweeting information from [...]
Until now I’d only heard about specialist firms that offered car maker PR departments a way in to the social media scene by ‘reaching out’ to bloggers. One such PR person told me that whenever they’d tried using such agencies, these new influencers always turned out to be writers already known to the car maker [...]
There are all sorts of services that will automate your Twitter activity, but you need to show a bit of intelligence when you set them up otherwise you could end up sending pointless tweets that do your brand harm, not good. I know this, because the following just happened to me… I tweeted a few [...]
