Last week I attended the second social media forum for PR professionals and journalists run by MIPAA – the Motor Industry Public Affairs Association – which was (as with the first) a very useful and interesting event. Talk included social…
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New media or knew media
Until now I’d only heard about specialist firms that offered car maker PR departments a way in to the social media scene by ‘reaching out’ to bloggers. One such PR person told me that whenever they’d tried using such agencies,…
When automated tweets don’t work
There are all sorts of services that will automate your Twitter activity, but you need to show a bit of intelligence when you set them up otherwise you could end up sending pointless tweets that do your brand harm, not…
